This is one crazy toy, built-in DVD player, projector, iPod dock, speakers and more costs 2500$, there is also a light saber that doubles as a Skype phone and a remote control for a smaller R2-D2 that functions as a webcam, that one will retail at 349€.
A 3D printing process that generates 3D models in a matter of hours complete with colors, different kinds of weights, this kind of technology is going to be used by all consumer electronics design companies, architects and more designers.
Imagine having 3D charachters in your living room, those interacting with your furniture, walking around on your floor casting their shadows and reacting to a kick or a push that you would make. This is totally possible using this quite interesting futuristic real-time 3D rendering of 3D charachters interacting with pre-defined objects filmed with a High Definition camera. (would require some transparent High Definition video glasses to actually see the virtual charachters interact with the real world other than being able to see them on your HDTV.)